TESTING BUSINESS
IDEAS



8 Hours
Small groups
Group exercises
All levels
Live online


A PRACTICAL TOOLKIT FOR RUNNING RAPID EXPERIMENTS IN ENTERPRISE
In the age of disruption, the ability to test business ideas through rapid experimentation is critical. But most enterprises struggle with experimentation either because colleagues don’t know the right tools and techniques, or due to procedural and cultural issues; such, arduous and lengthy approvals processes, difficulty accessing funding, risk aversion, etc.
In this intensive and highly interactive masterclass, participants will learn a comprehensive and fool-proof method for running any business experiment. The teachings are rooted in the Lean Startup methodology.

DON'T MAKE THE MISTAKE OF EXECUTING BUSINESS IDEAS WITHOUT EVIDENCE; TEAST YOUR IDEAS THOROUGHLY, REGARDLESS OF HOW GREAT THEY SEEM IN THEORY
ALEXANDER OSTERWALDER
A TOOLKIT FOR RUNNING ALMOST ANY KIND OF BUSINESS EXPERIMENT

EXPERIMENT LIBIARY
Comprehensive set of to practical hands on techniques for testing ideas with guidance on selection and indicative time and cost and skillsets required
TOOLS
A practitioner kit with templates, facilitation instructions and hints, tips and watchouts
WAR STORIES
A plethora of case studies and examples spanning every type of experiment across a wide range of sectors and contexts
METHODOLOGICAL RIGOUR BLENDED WITH OUR REAL WORLD EXPERIENCE
