INNOVATION INSIGHT

AHA INSIGHTS WHICH FUEL BREAKTHROUGH INNOVATIONS

Traditional market research is useful for understanding market fundamentals (usage and attitudes, segmentation, etc.) and tracking (NPS, brand, etc.). But it’s poor at inspiring innovation or predicting success.

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Innovation insight is a distinctly different approach for unearthing fresh differentiated insight which leads to breakthrough ideas. The focus switches from robustness and repeatability to inspiration and idiosyncrasy.

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The course explains when to use each approach and provides a comprehensive toolkit that features ten techniques spanning research design, execution, interpretation, socialisation and application. All of the techniques are brought to life with multiple lively examples.

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Participants then put the learnings into practice via live consumer interviews.