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INNOVATION INSIGHT

8 Hours

Small groups

Group exercises

All levels

Live online

AHA INSIGHTS WHICH FUEL BREAKTHROUGH INNOVATIONS

Traditional market research is useful for understanding market fundamentals (usage and attitudes, segmentation, etc.) and tracking (NPS, brand, etc.). But it’s poor at inspiring innovation or predicting success.

Innovation insight is a distinctly different approach for unearthing fresh differentiated insight which leads to breakthrough ideas. The focus switches from robustness and repeatability to inspiration and idiosyncrasy.

The course explains when to use each approach and provides a comprehensive toolkit that features ten techniques spanning research design, execution, interpretation, socialisation and application. All of the techniques are brought to life with multiple lively examples.

Participants then put the learnings into practice via live consumer interviews.

GREAT RESEARCH IS TO SEE WHAT EVERYONE ELSE HAS SEEN AND TO THINK WHAT NOBODY ELSE HAS THOUGHT

ALBERT SZENT-GYORGYI

SESSION OVERVIEW

8 HOURS

5 mins

Intro

30 mins 

Research vs. innovation insight

90 mins 

Designing insight

90 mins

Executing insight

90 mins

Consumer shoes & customer interviews

120 mins

Analysing insight

5 mins

Wrap-up

REALLY ENJOYED THE SESSION, LOTS OF THINGS I CAN APPLY STRAIGHT AWAY

LUKE WALMSLEY, HEAD OF CX - BT  

CASE STUDIES

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Creative Problem Solving
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Practical Creativity
Testing Business Ideas
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