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INNOVATION INSIGHT

Maverick @ work virtual training modules

2 Hours

Small groups

Group exercises

All levels

Live online

AHA INSIGHTS WHICH FUEL BREAKTHROUGH INNOVATIONS

Traditional market research is useful for understanding market fundamentals (usage and attitudes, segmentation, etc.) and tracking (NPS, brand, etc.). But it’s poor at inspiring innovation or predicting success.

Innovation insight is a distinctly different approach for unearthing fresh differentiated insight which leads to breakthrough ideas. The focus switches from robustness and repeatability to inspiration and idiosyncrasy.

The course explains when to use each approach and provides a comprehensive toolkit that features ten techniques spanning research design, execution, interpretation, socialisation and application. All of the techniques are brought to life with multiple lively examples.

N.B. The course can be extended to include prospect/customer interactions to enable participants to put the learnings into practice.

GREAT RESEARCH IS TO SEE WHAT EVERYONE ELSE HAS SEEN AND TO THINK WHAT NOBODY ELSE HAS THOUGHT

ALBERT SZENT-GYORGYI

SESSION OVERVIEW

2 HOURS

5 mins plenary

Intro

10 mins Plenary

Research vs. innovation insight

15 mins Plenary

Design techniques

15 mins Breakout rooms

Design exercise

15 mins Plenary

Execution techniques

15 mins Breakout rooms

Execution exercises

15 mins Plenary

Analysis techniques

15 mins Breakout rooms

Analysis exercise

5 mins plenary

Wrap-up

REALLY ENJOYED THE SESSION, LOTS OF THINGS I CAN APPLY STRAIGHT AWAY

LUKE WALMSLEY, HEAD OF CX - BT  

CASE STUDIES

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Creative Problem Solving
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Practical Creativity
Testing Business Ideas
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