Ten Types of Innovation

TEN TYPES OF INNOVATION

Maverick @ work virtual training modules

2 Hours

Small groups

Group exercises

All levels

Live online

A SYSTEMATIC WAY TO DEVELOP BLOCKBUSTER BREAKTHROUGHS

Most people default to innovating around product and service. However, studies show these are the easiest areas for competitors to replicate and that the best innovators incorporate a far broader range of innovation types, such as profit model, process, channel, etc.

 

The Ten Types of Innovation is a simple and intuitive, yet rigorous and comprehensive, methodology to innovate more broadly, systematically and effectively. It is complementary to and can be used alongside, other methods such as Design Thinking and Lean Startup. 

 

In this intensive module, you will learn how to use the Ten Types method to identify opportunity areas (gaps) to innovate in and how to generate and build blockbuster innovations

THE AMBITION IS TO MAKE INNOVATION A SYSTEMATIC APPROACH, MOVING FROM THE FIELD OF MYSTERIOUS ART TO DISCIPLINED SCIENCE

LARRY KEELEY

SESSION OVERVIEW

2 HOURS

5 mins plenary

Intro

20 mins Plenary

Framework overview

15 mins Breakout rooms

Product innovation

15 mins Breakout rooms

Business model innovation

15 mins Breakout rooms

Experience innovation

10 mins Plenary

Opportunity identification

30 mins Breakout rooms

Breakthrough innovation exercise

5 mins plenary

Wrap-up

Brilliant! My Team put it into practice the very next day and have kicked off a piece of work being guided by the principles.

SHARON SPILSBURY, STRATEGY & OPS DIRECTOR - BT

CASE STUDIES

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Creative Problem Solving
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Practical Creativity
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