A SYSTEMATIC WAY TO DEVELOP BLOCKBUSTER BREAKTHROUGHS
Most people default to innovating around product and service. However, studies show these are the easiest areas for competitors to replicate and that the best innovators incorporate a far broader range of innovation types, such as profit model, process, channel, etc.
The Ten Types of Innovation is a simple and intuitive, yet rigorous and comprehensive, methodology to innovate more broadly, systematically and effectively. It is complementary to and can be used alongside, other methods such as Design Thinking and Lean Startup.
In this intensive module, you will learn how to use the Ten Types method to identify opportunity areas (gaps) to innovate in and how to generate and build blockbuster innovations.
THE AMBITION IS TO MAKE INNOVATION A SYSTEMATIC APPROACH, MOVING FROM THE FIELD OF MYSTERIOUS ART TO DISCIPLINED SCIENCE
Brilliant! My Team put it into practice the very next day and have kicked off a piece of work being guided by the principles.
SHARON SPILSBURY, STRATEGY & OPS DIRECTOR - BT