Creativity background

PRACTICAL CREATIVITY

Maverick @ work virtual training modules

2.5 Hours

Small groups

Group exercises

All levels

Live online

FOOLPROOF TOOLS TO GENERATE, BUILD AND SELL GREAT IDEAS

Creativity attracts a lot of hot air, pseudoscience and, frankly, nonsense. This highly practical module cuts through all the noise and provides everything needed to generate and sell breakthrough ideas on any challenge or situation.

 

The course starts by unpacking what business creativity is and what it is not, exploding extinguishes some common myths, that send people down rabbit holes and reveals seminal learnings from the habits of creative geniuses such as Leonardo Da Vinci, Thomas Edison and Steve Jobs.

 

It then provides a tour de force on four killer lateral thinking techniques (all you will ever need):

 

  • Question storming: brainstorming questions, rather than ideas, to unearth transformative insights

  • SCAMPER: a series of provocations to generate creative ideas by building on existing solutions

  • Assumption breaker: free your thinking by challenging fundamental assumptions

  • Forced connections: embracing randomness to generate radically original ideas

 

The course concludes with two of the most potent tools for rapidly evaluating ideas and how to translate them into compelling visual concepts to present to stakeholders and customers.  

CREATIVITY IS AS
IMPORTANT AS LITERACY 

SIR KEN ROBINSON

SESSION OVERVIEW

2.5 HOURS

5 mins plenary

Intro

15 mins Plenary

Mindset and behaviors

20 mins Plenary

Killer lateral thinking

30 mins Breakout rooms

Ideation exercise

15 mins Breakout rooms

Idea evaluation

30 mins Breakout rooms

Kickass creative sessions

5 mins Plenary

Wrap-up

REALLY ENJOYED THE SESSION TODAY, LOTS OF THINGS I CAN APPLY STRAIGHT AWAY

Luke Walmsley, Head of CX - BT

CASE STUDIES

Prudential-mockup.png
Creative Problem Solving
Mac-Mockup---Practical-Creativity---case
Practical Creativity
Testing Business Ideas
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