FOOLPROOF TOOLS TO GENERATE, BUILD AND SELL GREAT IDEAS
Creativity attracts a lot of hot air, pseudoscience and, frankly, nonsense. This highly practical module cuts through all the noise and provides everything needed to generate and sell breakthrough ideas on any challenge or situation.
The course starts by unpacking what business creativity is and what it is not, exploding extinguishes some common myths, that send people down rabbit holes and reveals seminal learnings from the habits of creative geniuses such as Leonardo Da Vinci, Thomas Edison and Steve Jobs.
It then provides a tour de force on four killer lateral thinking techniques (all you will ever need):
Question storming: brainstorming questions, rather than ideas, to unearth transformative insights
SCAMPER: a series of provocations to generate creative ideas by building on existing solutions
Assumption breaker: free your thinking by challenging fundamental assumptions
Forced connections: embracing randomness to generate radically original ideas
The course concludes with two of the most potent tools for rapidly evaluating ideas and how to translate them into compelling visual concepts to present to stakeholders and customers.
CREATIVITY IS AS
IMPORTANT AS LITERACY
SIR KEN ROBINSON
REALLY ENJOYED THE SESSION TODAY, LOTS OF THINGS I CAN APPLY STRAIGHT AWAY
Luke Walmsley, Head of CX - BT